7TH PSYCHOLOGICAL OPERATIONS BATTALION
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Distinctive Unit Insignia
A Gold color metal and enamel device 1 3/16 inches (3.02 cm) in height overall consisting of a shield blazoned: Above a chevron Argent a checky Sable and Silver Gray, charged with three lightning flashes one in pale, one bendwise dexter and one bendwise sinister Or and on a base Vert a West African symbol of the fourth. Attached to the shield at the sides and in point a Black scroll inscribed "POTENTIA ET ADDUCO" in Gold letters.
The white chevron portrays truthful messaging wedging out the opposing propaganda symbolized by the silver and black checkerboard. The three lightning flashes refer to the unit's lineage in World War II as the 3d Mobile Radio Broadcasting Company. The green base is the primary branch color for Psychological Operations. The yellow West African symbol for initiative and versatility represents the attitude of the members of the Battalion and indicates the geographical area of responsibility for the unit. The motto translates to "To Influence and Persuade."
The distinctive unit insignia was approved for the 51st Psychological Operations Battalion effective 16 October 2011. It was amended to change the unit designation to the 7th Psychological Operations Battalion effective 16 October 2011.
Coat of Arms
Shield
Above a chevron Argent a checky Sable and Silver Gray, and on a base Vert a West African symbol Or.
Crest
From a wreath Argent and Sable, a depiction of an early model microphone on a truck wheel Proper with five lightning flashes arched to chief Or.
Motto
POTENTIA ET ADDUCO (To Influence and Persuade).
Shield
The white chevron portrays truthful messaging wedging out the opposing propaganda symbolized by the silver and black checkerboard. The green base is the primary branch color for Psychological Operations. The yellow West African symbol for initiative and versatility represents the attitude of the members of the Battalion and indicates the geographical area of responsibility for the unit.
Crest
The crest refers to the Battalion's World War II lineage as the 3d Mobile Radio Broadcasting Company. The truck tire indicates this was a mobile unit the microphone is a vintage 1940s style and represents the broadcasting aspect with the three bars indicating the numeric designation. The five lightning flashes refer to the five World War II campaigns the Company participated in.
The coat of arms was approved for the 51st Psychological Operations Battalion effective 16 October 2011. It was amended to change the unit designation to the 7th Psychological Operations Battalion effective 16 October 2011.