On a yellow disc 3 1/2 inches (8.89 cm) in diameter overall, edged with a 3/16 inch (.48 cm) yellow border, a yellow disc 2 inches (5.08 cm) in diameter with a narrow white border 1/8 inch (.32 cm) in width and a black designation band 7/16 inch (1.11 cm) in width, bearing a stylized bulldog head eyed red and displaying white teeth. The yellow disc is embroidered BOWIE STATE above and UNIVERSITY below in 5/16 inch (.79 cm) yellow letters.
The bulldog is the schools mascot. Black and gold (yellow) are the school colors, and along with the red and white details, hint at the colors of the State of Maryland.
The shoulder sleeve insignia was originally authorized 27 July 1989. It was amended to change the design and update the description and symbolism of the new design on 14 November 2002. (TIOH Drawing Number A-10S-11)